Today's post was inspired by a conversation with my friend Jim...
Have you heard the story about the guy who traded up from a single red paper clip to a house? You can read all about it with this link, but basically:
He posts on Craigslist that he wants to trade a single red paper clip for "something." He gets a taker, then uses that item to trade up, and so on. 14 trades later, and only 1 year of work, he owns a house. He's now trying to trade the house. His name is Kyle McDonald and he's kind of a Internet celebrity at this point.
The Domino Theory take:
People participated in this experiment because they thought it was fun. A curiosity. It amazing how much easier it is to get people behind something fun than it is something serious. It's kind of ironic really. If he had set out to accomplish something like "build a house for homeless kids with aids" he probably wouldn't have made it very far. In the last few months this point (that fun is good) has played out a number of times for me. The more fun, the better, no doubt.
The purpose was perfectly clear: A paper clip traded up to a house. Further proof that chain reactions work best when you keep the message super super simple. A few people have come to me in the last couple months seeing if we should set up a topple for an idea they have. I always ask them for the purpose, and to keep it simple. You would be amazed how hard that can be. But I know that it's necessary.
One of the Domino Theory core concepts is:Impact Energy Increases as the Topple Grows. In other words, each domino in the chain tips over with enough energy to tip over another, thus the summation of the entire topple's energy is always increasing. That increase of energy means it's more powerful. So, as Kyle's trades continued on, and people saw they were part of something fun, it became easier to get more valuable stuff.
Here's the main point for aspiring Topplers:
Have the courage to try something. Keep it fun, and simple. Recognize that the more dominos you get moving, the more powerful each next action can be (so capitalize on it).